News

First Facebook and now its own online shop. The women’s wear brand belonging to the Primera Group is starting to make use of the Internet to its advantage and has launched its own online shop with the support of the hmmh agency.

The women’s wear label apriori is taking off, at least on the Web. On March 18 the new apriori online shop started up at www.apriori-fashion.de. The shop offers user-friendly prompting, divided into collection parts, new arrivals and sale articles. Selected trendy topics, such as Adventure Fever and Power Woman, show complete looks available for purchase. All articles can be examined from different views by means of a zoom function. Instructions on care, recommendations and a size advisor round off the service. Furthermore, the new website also provides information on the company and a sales outlet finder.

The Bremen agency hmmh implemented the online shop. hmmh handles service in daily business and is in charge of the online marketing and Social Media measures for apriori. At the end of last year, for example, the brand launched its own Facebook-Page. At the start of the new shop apriori is raffling off shopping vouchers to an amount of 100 euros.

Like the labels cavita and Laurèl, apriori belongs to the Primera Group. The group earned sales of approx. 100 million euros in 2009. The group was restructured when it was taken over by the investor Endurance Capital AG in November 2009.

*Source: To press release of >> apriori

*Author: Doreen Wilken