Bremen, April 12, 2012. See • Feel • Love Laurèl. International premium label Laurèl is working with hmmh, Agency for Digital Commerce and Brand Communication, to develop a new sales channel and start up an online shop in Germany. From April 25, 2012, a selection of collection pieces and accessories for ladies will be available at the click of a mouse at www.laurel.de, allowing users to find the latest trends for spring/summer 2012 right around the clock.
Regular newsletters will provide information on highlights and products available in the online shop. Special feature: one week before the shop goes online, Laurèl will be giving away two tickets to the Fashion Show at the Mercedes-Benz Fashion Week in Berlin and 3 Python-style IT bags. As an introductory offer, the first 100 customers will receive a 10% discount on their purchase upon order placement. “When introducing the new Internet shop, consumers should see the Laurèl brand as being more present and more accessible”, says Dirk Reichert, Managing Director of Laurèl. As part of its new website, the premium label aims to place great emphasis on extremely user-friendly operation, designed to make it easier and quicker for customers to shop for popular products under “Shop the Collection”. The “Shop the Look” area displays a range of complete outfits from the latest season, together with the relevant product information. The countdown starts at www.laurel.de/countdown on April 17, 2012.
The idea, design and realisation of the online shop are the work of hmmh. Laurèl is responsible for the creative work and logistics.