News

hmmh, Agency for Digital Commerce and Brand Communication, again received the Corporate Media Master Award.

In the “Concept” category the digital marketing concept, including the online shop, online marketing and social media measures of building supplies and do-it-yourself store Praktiker, won out over several competitors. The do-it-yourself store has been offering around 8,000 different articles in its online shop since February 2011.

The award also meant recognition of the supporting measures developed by hmmh: shifting the Boris Becker campaign to the digital channel via Google AdWords as the strongest online marketing channel, Boris Becker voucher campaign with product promotion and a large number of changing, seasonal product banners in display and affiliate networks.
 
hmmh has been providing support to Praktiker since 2009.“We are proud that we were able to translate the new essence of the brand “Simply more practical” to the Internet so successfully,” states Michael Rocker, Director Sales & Corporate Communication at hmmh. “In fact, it involved not only the graphic development, but also programming and shop management with regard to handling, convenience and service. We’re really very delighted to be rewarded for our work now with an award.”