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The online shop operated by HSE24, the leading teleshopping channel on German TV, is now making a new presentation of its products. Customers can look forward to a more pleasurable shopping experience and the company profits from more efficient processes. Among other things, the relauch focused on optimization of the platform’s homepage, product view, search and navigation. hmmh, Agency for Digital Commerce & Brand Communication, won out with its pitch.

Andrea Kruse, Head of Online Development & Online Graphics and Editing: “We are extremely satisfied with the result. We have less expense and effort, greater flexibility and can place our product range better for the customer. Moreover, we are recording higher individual product views in the Web shop. The bounce rates among our online customers have already dropped. This shows us that in hmmh we have the right partner at our side.”

Evaluation of user behavior and precise recommendations of products takes place by means of Recommendation Engine Avail.

“The cooperation was very constructive. We are extremely delighted that we were able to enhance customer satisfaction through the relauch, which is particularly perceptible in the increased conversion to hse24.de. The result quality of the search option was also successfully optimized and makes it easier for customers to find their way to the desired articles,” adds Michael Rocker, Director Sales & Corporate Communication at hmmh multimediahaus AG. HSE24 plans further projects with hmmh in the future.

HSE24 stands for over 15 years of shopping via the screen in Germany. Since its launch in 1995 the home shopping specialist has won over seven and half million customers to convenient shopping at home and still sets standards when it comes to home shopping: HSE24 is the first shopping specialist with its own station family. The main station HSE24 as well as the digital special interest channels TREND and EXTRA offer varied shopping enjoyment for every taste. An online shop and a mobile shopping application provide for even more variety while shopping: the customers themselves decide how they would like to shop in the multimedia mail order house. A service with a future that is also fun: in 2009 HSE24 received a rating of “very good” for customer satisfaction and service quality from TÜV Saarland.