The hmmh multimediahaus AG is in charge of the online campaign for the nationwide launch of swb24 energy, a product of Bremen’s energy provider swb, which was only available regionally up to now. The core of the web presence is the landing page, which provides the customer with information about the product. At the same time it gives potential customers the possibility to switch to the new tariff. The kick-off was on May 4th 2009.
“hmmh created the general concept of the web presence including the conception of content and technology” says Thorben Fasching, senior manager of hmmh. Part of the conception of the content was the development of the claim “Strom wie wir // nordisch, zuverlässig, günstig” (power like us // Nordic, reliable, low priced), the creation of the campaign’s motif, the election of a testimonial, accompanying mailings and the concept of banners. Moreover is the Bremen based internet agency responsible for the marketing of the microsite with the focus on Northern Germany. Thorben Fasching comments: “All actions are aimed at the increase of awareness towards the product and to generate new clients.”
The campaign continues until December 2009 and will be attended to by hmmh throughout the whole time.
“We decided on hmmh multimediahaus AG because they have good know how in the area of energy portals”, says Heike Stäcker, communication manager of swb. The offer which can be found under www.strom-wie-wir.de is aimed at people who execute day to day matters on the internet and furthermore want to get low priced energy. swb is a leading full service provider for the distribution and disposal in Northern Germany. Their services range from the provision of energy and potable water as well as the waste management and services around homes and companies.