hmmh wins Master of Excellence at Corporate Media 2009 with jungstil.de
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Especially the new concept of interaction is very convincing. The online shop is constantly being further developed and the user actively being part of the process.
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At the 21st Master Award Corporate Media hmmh multimediahaus AG was awarded Master of Excellence for the development and implementation of the online brand Jungstil by the mail order company bonprix. The jury constituted their decision by the high level of innovation during the implementation of the project. “We convinced especially due to our new concept of interaction. The online shop is constantly being further developed and the user actively being part of the process “says Björn Feddersen, Managing Director of hmmh multimediahaus AG.
The innovative interactive concept of the site ties the online shopper to the development of the brand and the website: user codetermine the assortment and the price. Through the tagging function they are able to add a personal description and a review the products of the online shop. The online shoppers are asked continuously about their wishes and demands on the site.
The Bremen based E-Commerce specialists also adapted text and layout of the shop according to the typical user habits of the young and fashion conscious target group. Stylish product videos and dynamic teasers introducing the latest fashion trends complete the internet presence. Jungstil offers entertaining all around services.
Jungstil, a company of the Otto Group, is the online brand of bonprix, which is tailored to the young, fashion and price conscious target group. The offer of Jungstil includes white label products as well as fashion from well known brands. A new data processing and shop system was developed for the online brand which is different to other online shops.
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