For the new online shop for the modern, ambitious woman around 35 broad online marketing actions were planned, in order to increase the brand awareness. For this, at first, all-round research was requested, to find suitable online marketing channels which are aimed at increasing sales.
To reach the concrete target group of the, until this point, relatively unknown online brand trough online marketing actions, in order to increase the operating distance and support the selling of the products in the online shop.
At first, shortly after the launch of the online shop in March 2011, several Google AdWords campaigns were started, because the channel offers the best performance and at the same time, is most beneficial for the customer goals.
With a steady extension of the campaigns and permanent campaign supervision the performance worthiness can be improved constantly. In order to further extend these in the future and in addition, achieve a growth in brand awareness, more actions in several online channels are planned.