With more than 100 stores and system spaces, national and international, apriori is already convincing in the stationary commerce.
Now the brand is taking the next step on the internet: it is planned that the former business website of apriori will be displaced and integrated in an online shop. This new additional channel of distribution is meant to be designed and developed graphically and technically by us.
In 2011, apriori went online and launches an online shop as the first brand (next to cavita and Laurèl) of the international fashion business PRIMERA. A special challenge existed next to the adjustment of all processes, like content preparation, payment and logistic: How is it possible to gain the customer segment as a relatively unknown online brand?
Apriori convinces graphically through emotionality as well as through a certain clearness and coolness, in order to capture the increasing segment “Modern Women Premium” suitably.
The target group of the brand, the modern, ambitious woman around 35, comes across a user-friendly online shop: clear menu handling, zoom function and a size adviser offer all-round service. Trend themes like Adventure Fever or Power Woman show complete looks to buy. Further, the new web appearance offers also information about the company and an outlet finder. With mostly free creation possibilities in design and functions the technical basis Magento fulfils all requirements.