BTC GROUP

Tree furniture brands under one TYPO3-roof

Customer
BEGROS
Area
Corporate Websites
Year
2011
liv in
liv in
liv in
liv in
mondo
mondo
mondo
mondo
vito
vito
vito
vito

Mission

BEGROS is Germany's biggest and strongest furniture purchase association, to which well-known furniture stores and chains like "Dodenhof" belong to. The company planned a relaunch of design and function of the three brand sites Mondo, vito and LIV'IN.

Objectives

The company wants to present its brands with an improved user interface and up-to-date demands. The editorial content will be administrated  through a central content management system.

Implementation

Within this assignment three independent brand sites were realized for the customer all consolidated in TYPO3:

The three websites are presented in different designs, because the target groups as well as the price orientation are very different from eachother.

  • MONDO is the creative furniture brand for superior living.
  • VITO offers affordable furniture fashion for those who appreciate good quality for attractive prices.
  • LIV'IN is the young fashion brand! Developed for peolple who expect more of their home living: Individualism, diversity, convertibility.

On all websites the focus lays on product presentation: about 180 furniture programmes in different categories are being shown on the sites, with lots of pictures and downloads of additional information. Highlights of the websites are, amongst others, the watchlist and the proximity search, so the customer can find the closest partner furniture store.

hmmh Agency for Digital Commerce & Brand Communication
SitemapBTC GROUP