Mission

Brunel GmbH, one of Germany’s leading engineering and management service providers offers a wide range of career options for technicians, engineers, IT specialists, businesspeople and managers. The Twitter channel is the first channel Brunel wishes to use in the field of Social Media. The task? To design, realise and constantly monitor the Twitter channel brunel_de.

Objectives

The intended focus area of the Brunel Twitter channel will be on recruitment and employer branding. Brunel particularly wants to target graduates and young professionals and encourage them to apply. Apart from the acquisition of potential applications, interaction with applicants, staff, interested parties and partners also play a major role. The Twitter channel additionally serves as a tool to make Brunel more attractive as an employer through increased transparency and proximity.

Implementation

hmmh took charge of designing and implementing the project entirely: From the idea and content planning, to channel design, to ongoing channel management.
Brunel_de on Twitter is a complete information portal for university students, graduates, engineers, IT specialists and technicians. Apart from jobs, event topics and PR topics, the tweets also revolve around news from the areas of management, science and research, as well as content of interest to all technology enthusiasts.

We work closely with Brunel to monitor the channel daily. This includes planning and researching the topics, actively gaining followers and conducting monitoring.

And it has been a success: The Twitter channel has effectively established itself as an additional component in Brunel’s recruitment mix. With constant follower growth and good response rates, the channel has become an important part of the company’s marketing.

Brunel is thus planning to build on its Social Media activities: With a Facebook channel offering more extensive possibilities for active and successful recruitment and Employer Branding. We look forward to continuing our partnership with Brunel.