Mission

As a wholesaler, Waldhausen serves the international horse riding market with first-class riding equipment. It planned a modern brand presentation on the Internet and wanted to have an online shop implemented on a new platform with a completely new look and feel making it easy for specialized dealers to place orders.

Objectives

The brand is thus not only of interest to specialized dealers, but also very much in demand among end customers. The challenges for the design of the new online presence were: How to reach both target groups, specialized dealers and end consumers, at the same time with one website? And how to simplify purchase of articles for both target groups – on one platform? How could the variety of Waldhausen’s products be presented to the end customers while leading them directly to the dealer?

Implementation

We completely revamped the graphic design of the Internet presence, including front end and all templates, and technically implemented it in an integrated and appealing form.

Riding enthusiasts can obtain comprehensive information on saddles, etc. and put together personal lists of products. Recommendations on dealers nearby are indicated at the same time. Digital news on sales and events is supplied to horse fans as well.

For specialized dealers we have designed an online shop that greatly simplifies ordering. The new online shop not only brings Waldhausen’s top-class products directly to the store quickly and easily. It is also easier for end consumers to find their way to the specialized store thanks to the user-friendly dealer search. We selected Magento open source software as the shop system.