A new product range with very specific requirements represents a special challenge for any customer in distribution. And you repeatedly have to contend with new and demanding target groups looking for a personal appeal: whether emotional shopping worlds, short ordering channels or good advice. One thing is very definite here: the focus is more and more on the consumer. We create an intelligent communication mix via different channels and in this way meet the varying demands of consumers and our customers.
We understand our distribution customers – whether mail order houses, wholesalers or retailers, franchises, branch stores or discounters. B2B or B2C. In addition to individual shop systems, therefore, we make use of Social Media, user-centered design, multivariant tests and permanent tracking to increase conversion rates – and in this way increase the sales and earnings of our distribution customers.
We support municipal enterprises and privatized public utilities that supply their end customers with electricity, gas or renewable energies. There are special challenges to tackle particularly in the energy sector: the focus here is more on the service than on the product. For this reason rate calculators are more crucial than shop functions. The information, services and target groups are complex. That means portals are more suitable here than pure websites.
We develop innovative solutions for the rapidly changing energy market: from portals, rate calculators and cross-media campaigns all the way to online marketing and Social Media strategies.
We consistently extend brand management to the Web – using all activities that feed in to the brand core. In doing so, we individually coordinate all communication activities on the Internet with the already planned marketing and sales measures for the brand.
Whether Social Media, campaigns or shops, we provide brand support in very different sectors: fashion, shoes, cosmetics, food and pet food.
We serve telecommunications companies that sell their customers such services as telephone connections, mobile phone contracts and Internet access. Similar to the energy sector, there are very specific requirements to be met here: the focus is on services. Thus here, too, a rate calculator and individual consulting are more important than purely shopping applications. Since telecommunications companies serve very different target groups, such as private and business customers, and offer a wide variety of services, here again we make use of portals.
We develop innovative complete solutions for telecommunications companies: online marketing, Social Media, campaigns, portals, consulting solutions, rate calculators and much more.
We develop complete solutions for magazine, newspaper and book publishers, media corporations, radio stations as well as editorially driven communities.
At the same time we increasingly focus on mobile publishing strategies and new business models, such as paid content or paid services. From concept development and design to technical implementation, we offer the complete repertoire.
Whether food service, tourism, insurance or real estate: we are familiar with the needs of the various target groups and brands. We develop innovative solutions that offer users genuine added value. Added value that makes everyday life less complicated and more comfortable. Such as an iPhone app for Air Berlin for conveniently picking out offers via mobile phone, booking flights and checking in directly.