Digital Marketing campaign for MEDIA BROADCAST

MEDIA BROADCAST, Europe’s largest full-service provider for the radio and media industry, has started a cross-media B2C advertising campaign for its multithek platform (http://www.multithek.de/vielsehen).

In doing so, hmmh – the agency for digital commerce & brand communication is responsible for design and online implementation. The campaign also includes extensive multi-channel tracking. The digital agency secured the contract for this through a pitch in the lead-up. In addition to media centres and extra services for news, sport, weather, shopping and music, multithek also features other TV channels such as Bloomberg TV, JuweloTV and 1-2-3.tv.

The aim of the entire campaign is to boost of the popularity of the multithek product, and thus increase TV traffic. hmmh is the digital partner here, and uses a media mix of Search Engine Advertising (SEA), Search Engine Optimisation (SEO), Display, Mobile Advertising and Social Media Marketing. “We rely on a cross-media campaign to familiarise our customers with the multithek service, and place our trust in hmmh’s expertise when it comes to digital matters,” says Daniel Kleinbauer, Vice President Business Unit New Media at MEDIA BROADCAST.

Multi-channel tracking
Multi-channel tracking is another part of the campaign created by hmmh. On the one hand, it enables accurate examination and evaluation of the user journey. And on the other, we can exhibit our full range of digital marketing know-how, and demonstrate our campaigns’ performances across multiple-devices via the multi-channel tracking facility,” says Thorben Fasching, Director Marketing & User Experience at hmmh.