hmmh presents new study on digital commerce
What the furniture industry can learn from the fashion industry:
Bremen, 26 September 2012 – hmmh, the agency for digital commerce & brand communication, joined forces with the HTW Berlin – University of Applied Sciences to present a new study on digital commerce 2013 to coincide with the “NEOCOM12” annual trade sector meeting. The main focus was on a qualitative survey of e-commerce decision-makers from the fashion and furniture industries.
Digital natives and digital immigrants were also asked about their purchase behaviour in both focus industries. The study shows the commonalities and special features of both sectors, and weighs up the challenges for market participants. Decision-makers and experts such as Björn Holste, Head of Marketing-PR at Brille24, and Jochen Bernsdorf, Head of Logistics and E-Commerce at Lerros Moden, provide their personal assessment of the challenges in the digital fashion and furniture trades.
The publication is thus aimed at companies still yet to branch into digital commerce, as well as companies which have already introduced online trading, but are constantly facing new challenges. Other focus areas include instruments for measuring success, multi-channel effects and Facebook & co. – increasing sales vs. brand building. Furthermore, the study shows how the mobile commerce and TV commerce trends will influence and revolutionise purchase and sales behaviour in future.
You can request to see the study by emailing us. A particular highlight is the Augmented Reality function, which allows readers to retrieve further information or videos using their Smartphone or tablet. To the Slideshare presentation.