hmmh relaunches hessnatur.com
hmmh created a new online shop for www.hessnatur.com based on the state-of-the-art hybris B2C Accelerator online shop framework, which speeds up and simplifies operating, ordering and purchase processes.
The aim of the project was to technically implement a contemporary, user-friendly platform catering to the needs of the specific customer groups and conveying content on topics such as sustainability. This was achieved by introducing the modular and technically expandable hybris 5.1 B2C Accelerator e-commerce platform, which allowed hmmh to create the new online shop for hessnatur.com in just five months.
A completely new design was used, attractively combining content, brand and shop. The shop is optimised for desktops and tablets, and the fluid design facilitates an optimised display and simplified operation for all end devices. There is a separate solution for Smartphones, which was created using Shopgate.
Hessnatur has also been developed into a green marketplace which will soon not only be selling clothes, but gradually also crockery, furniture and cosmetics. This was made possible by connecting to the Tradebyte marketplace, through which partner items are delivered to the Hessnatur shop.
The infrastructure is new, there are now Paypal and credit card payment options, and the interfaces to the ERP have been completely relaunched.
Further development of the e-commerce platform is already underway.