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Luminescent Digital in Dubai becomes hmmh Middle East

Bremen/Dubai, 2nd May 2022 – hmmh multimediahaus AG expands its activities in the international market. By rebranding hmmh subsidiary Luminescent Digital into hmmh Middle East, the Bremen-based e-commerce specialist underlines its commitment in this region. In addition to Managing Partner Adam Pidcock, Mohammed Moussa will lead the Dubai office as Sales Director. 

In Dubai, hmmh concentrates on consulting, sales and project management. The team will be gradually expanded in the near future. The main focus of hmmh Middle East will be in the areas of customer experience and marketing technology,  in cooperation with SAP. Customers in the automotive, retail and smart city services sectors will be consulted based on platforms such as SAP Customer Experience Solutions and SAP Emarsys. 

As representatives of the hmmh Management Board, Stefan Messerknecht, Managing Partner, and Gerd Güldenast, Managing Director, travelled to Dubai beginning of April. Together with Adam Pidcock and Mohammed Moussa, they visited Michael Ovens, SAP Experience Senior Director MEA. "We are very grateful for the hospitality and the openness with which we were welcomed here at SAP," Messerknecht said. "With Mohammed Moussa and a growing hmmh Middle East, we see good opportunities to transfer our excellent partnership with SAP in Germany to the thriving markets in the Middle East."

Incorporated into trip was a visit to Serviceplan’s House of Communication Dubai, Group headquarter for the Middle East. Fruitful talks with Rami Hmadeh, CEO Serviceplan Group ME, showed the opportunities of a joint market approach.


About hmmh AG 
hmmh is one of the leading digital agencies in Germany. More than 400 experts from the fields of consulting, design, development and project management work at the German locations Bremen (headquarters), Berlin, Hamburg and Munich as well as in Poland, India and the United Arab Emirates. The e-commerce pioneer, founded in 1995, has been part of the Plan.Net Group since 2014 and, with its expertise in the field of connected commerce, completes the agency group's range of services for holistic consulting and implementation of digital transformations.
hmmh drives developments in the digital economy and makes the boundaries between on- and offline disappear. The transformation from stationary to digital sales requires holistic, flexible and seamlessly networked strategies as well as processes. For this, hmmh comprehensively advises national as well as internationally operating B2B and B2C companies and designs intelligent enterprise as well as customised individual solutions.


About the cooperation with SAP
SAP and hmmh have been working together successfully for 15 years. Both we and SAP maintain the business relationship with a high level of commitment - always with a view to the greatest possible added value for our customers. With the certificates "Recognized Expertise" and "Silver Partner", SAP acknowledges the special quality of consulting and the high standard of the implementations that we realise for our joint success.

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