Mobile offensive at airberlin

The airline airberlin is expanding its mobile offering: hmmh, the lead agency for airberlin in the mobile sphere, has developed an app for the Apple Watch. Other mobile offers will follow later this year.

Bremen, Germany, 08 April 2015 — All information on your wrist: the app for the Apple Watch developed by hmmh will be available for airberlin passengers in time for the launch of the Smart Watch in April. The application informs passengers as soon as check-in starts, provides the most important details about the upcoming flight at a single glance and can be used as a boarding pass. It is already the second offer for a Smart Watch that hmmh has developed for airberlin: the iOS app has been able to be used with the Pebble Watch since March 2014. During the year, the airline plans to further expand its mobile portfolio for smart wearables with the Android operating system Wear.

In addition, customers can now use the services of airberlin with Android smartphones. The app has recently become available in the Google Play Store for free download. With the application, users can use their smartphone to easily book flights, check in and save their boarding pass onto their smartphone. They can also manage booked flights and view their collected "topbonus bonus miles." There has been such an app for iOS devices since 2010. This application also comes from the agency hmmh, which specialises in Digital Commerce and Brand Communication.

"For us, the launch of the new applications is a further step towards service for our guests. Our iOS version already has more than one million downloads and shows that our customers also use our mobile offers. As we are now available on Android devices and soon on the Apple Watch, we are fulfilling the wish of many passengers and can attract new target groups and offer an even better service", says André Rahn, Senior Vice President of Marketing for airberlin. 

Thorben Fasching, Director of Marketing & User Experience at hmmh, adds: "Just last year we further adapted the iOS app to the needs of the users in a comprehensive relaunch. With the new Android app, we have orientated ourselves towards this version. In both applications, the simple and intuitive operation is paramount."

On the agency side, Marcus Person is responsible as the Key Account Manager.


Download material:

Press Release