Shopware chooses Top 10 storytellers

In most cases, buying decisions are made in the subconscious. To influence this, and to trigger the necessary emotions in the customer, Shopware has created the best possible conditions for shop operators with its Shopware 5 and Storytelling shopping worlds.

With full-screen banners, customisable for any device, and attractive photos and videos, the online shop and its products are now more appealing to customers. At the same time, brand values and individualism are communicated by transporting the corporate identity.

With its Top 10 examples of best practice, Shopware chooses the best shopware shops which, through storytelling, provide an insight into how their products are made. They include the Paulmann Lighting online shop, implemented by hmmh.

Paulmann Shop

Lighting creates mood! At Paulmann, the aim of lighting is to produce a feeling of well-being in any room. So, in its “Lighting Ideas” section, this family business has created several inspiring lifestyle worlds where visitors can see different types of lighting being used. Within these inspiring designs, the visitor will always find the products used in the side and quick view.