hmmh Blog Extension for the SAP Commerce Cloud

Content in Connected Commerce

Today, customers expect more from a brand than simply just an efficient shop with high quality products. They expect additional information along with real-life stories which contribute to the brand value and make the buying experience special. That being said, content serves the purpose of conveying added value to the customer and telling exciting stories.

The challenges

In order to integrate useful content in the shop, it must be able to be adjusted to every channel and user specific context. This is typically expensive and time consuming. Difficulties, in particular surrounding the integration of content, are caused by diverse systems and redundant maintenance of the content.

Challenge #1

How can I easily link the relevant content from my blog to the products in my online shop?

Challenge #2

How can I avoid having to maintain content for my blog and online shop across a number of systems?

The solution

We have created a very efficient and uncomplicated solution in response to these challenges: Our blog extension works as a module within the SAP Commerce Cloud that provides product information throughout the blog, links categories easily with one another and easily teases out content in content pages. The extension contains all necessary features to offer an enhanced customer experience and clearly simplify adjustments and maintenance of the content for editors.

Features for customers

  • Overview by days and categories
  • Combined content and product search
  • Comment section for all articles
  • Direct link to the product

Features for editors

  • Uncomplicated editing in SAP
  • Multi language and mandate function
  • Easy maintenance of product references
  • Release workflow for user comments

The advantages

Increased SEO traffic

Enhanced brand experience

Prolonged interaction

Contact our experts

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Your contact persons

If you would like to get more information just get in touch with us personally.

Ingo Ludwig
Unit Director

Sven Lohmeier
Unit Director