Today, customers expect more from a brand than simply just an efficient shop with high quality products. They expect additional information along with real-life stories which contribute to the brand value and make the buying experience special. That being said, content serves the purpose of conveying added value to the customer and telling exciting stories.
In order to integrate useful content in the shop, it must be able to be adjusted to every channel and user specific context. This is typically expensive and time consuming. Difficulties, in particular surrounding the integration of content, are caused by diverse systems and redundant maintenance of the content.
We have created a very efficient and uncomplicated solution in response to these challenges: Our blog extension works as a module within the SAP Commerce Cloud that provides product information throughout the blog, links categories easily with one another and easily teases out content in content pages. The extension contains all necessary features to offer an enhanced customer experience and clearly simplify adjustments and maintenance of the content for editors.
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