Invest in the centrepiece of your digital touchpoints

Want to increase your online revenue and reduce the rate of returns? Then invest in the centrepiece of your digital sales – the product detail page. This determines whether or not a visitor becomes a buyer. Your customers expect informative product texts and attractive item pictures in order to be able to make their decision to buy.

Only if the product detail page provides all relevant information in a user-friendly format can be it sure of resulting in a sale. This is an efficient, easy way to improve your conversion rate and avoid incorrect orders. We produce and optimise first-class product content for you for all digital touchpoints.

We are Product Data Specialists

For more than 20 years it has been our mission to create a first-class product presentation for leading market places like OTTO or Amazon and thus achieve a higher conversion rate and higher sales. For this purpose we analyze data processes between manufacturers, retailers, and market place providers. In addition, our intelligent use of tools helps us create individual solutions for onboarding and the optimization of product data. Our experienced team of consultants, data specialists, content managers, and professional data refiners make your product data fit for connected commerce and closes all digitalization gaps in this area.

Our services

We create high-quality, individual, and of course SEO-optimized digital content from data sheets, product profiles, product master data, and other sources. In addition, we validate, research, and supplement product data meaningfully. Of course, we also write product texts following the latest SEO guidelines, create comprehensive category and guide texts, and manage image production and processing for all digital channels.

Data mapping open collapse

We take over the onboarding of product data in your PIM system or the PIM systems of your partners. Do to this we use intelligent mapping tools with which we compare and synchronize the different data structures. We collect product data, verify it, and reconcile existing data. This increases the quality of product data and creates a foundation for connected commerce. Our services cover the following:

  • Modeling of ETL processes
  • Installation of mapping model and processes
  • Data comparison and data reconciliation


Data enrichment open collapse

We refine your product data, enrich it, and take you to the next level. Our consultants and data refiners ensure meaningful, unique, and of course SEO-optimized product detail information. We provide the following services for this:

  • Validation, research, and enrichment of product data
  • Creation of product texts and product description
  • Creation and processing of product images

Data & content management open collapse

We manage your PIM, DAM, and content management systems. Our data stewards keep your product data up to date and ensure the running structuring and updating of your product data. We coordinate innovations of your marketplace partners with you and find smart solutions for ever increasing requirements for data management and structuring. We take on the following responsibilities for you:

  • Content management
  • Structuring of all data
  • Optimization of all data

Content individualization open collapse

Media-neutral is so yesterday! We optimize and individualize your product data for every touchpoint. Together with you we find out what content is purchase-decisive for which channel and which end device. Then we optimize your product information according to the customer journey. Our services:

  • Analysis of all touchpoints
  • Usability and SEO check
  • Touchpoint-individual content preparation

Data process optimization open collapse

We analyses content production processes between manufacturers, retailers, market place providers, and service providers. Our goal is to increase efficiency in the production of data and content. For this purpose, we design and model efficient processes and exploit the benefits of automatic content production. We offer following services for this:

  • Analysis and optimization of your processes
  • Modeling of new processes
  • Automation of your processes

Automated copywriting open collapse

Our goal is to realize a high quality and efficient texting of your products. For this, we analyze your product data and automate text creation with the aid of modern software solutions. As part of an established process, our experts ensure that your texts and descriptions are optimally automated. We offer you the following services:

  • Analysis and feasibility study
  • Preparation of existing product data
  • Automation of copywriting

Marketplace onboarding open collapse

With our efficient onboarding process for modern online marketplaces, we support you both as a contact and translator in technical matters, as well as in the optimal preparation of product data. We always observe the individual requirements of the individual marketplace providers. The following services ensure efficient onboarding:

  • Consulting and conception
  • Implementation of individual partner requirements
  • Continuous optimization and care

hmmh: Your partner for Digital Content


Our customers have been placing their trust in us for over 20 years and value our reliability and outstanding quality.


We offer full service in all aspects of content management – from the written word to the moving image.


We are able to quickly and efficiently cater to requirements using customised tools and processes.

Selected Digital Content references

OTTO | Content production on a grand scale
OTTO | Content production on a grand scale

Content production on a grand scale

The commercial & services group has been relying on our expertise in creating and refining item data for over 20 years. We optimise supplier data, research attributes, compose search-engine-optimised texts, and edit images.

  • Reliable content production on a grand scale
  • Excellent process experience through a longstanding customer team
  • Efficient production through smart use of tools
  • Content management in the OTTO PIM
Philips | Content for various systems
Philips | Content for various systems

Content for various systems

This provider of a wide range of technologies relies on our expertise when it comes to producing and managing product information for various online dealers.

  • Unique content production for a number of dealers
  • Content syndication across all dealers
  • Validation & enhancement of product information
  • Preparation for various PIM & shop systems
VTG AG | Content for website relaunch
VTG AG | Content for website relaunch

Content for website relaunch

Working with the content team was an extremely positive experience. The staff totally impressed us with their great dedication, friendly manner, and professionalism. We look forward to co-operating regularly with hmmh in the future.

- G. Pendt, Head of Corporate Communication

  • OTTO | Digital Content
  • Philips | Digital Content
  • Neckermann | Digital Content
  • Media Markt | Digital Content
  • bonprix | Digital Content
  • Baumarkt direkt | Digital Content
  • Eppendorf | Digital Content
  • Hagebau | Digital Content
  • Miles & More Lufthansa | Digital Content
  • Nestlé | Digital Content
  • VTG | Digital Content
  • Zurbrüggen | Digital Content

Contact our experts

Contact form

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Your contact person

If you would like to get more information just get in touch with me personally.

Philipp Kruse
Unit Director