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Networking auf dem Connected Commerce Insider in Zürich

Digital marketplaces are booming in Switzerland too

As part of the 'Connected Commerce Insider' series, hmmh welcomed numerous guests from the Swiss corporate landscape to Zurich on 21 November 2023. The topic of the evening was "Your success on digital marketplaces". In presentations by established marketplace experts, participants were able to gain exciting first-hand insights and engage in dialogue with the experts.

Bernhard Egger from Handelsverband.Swiss opened the event with his keynote speech on "Digital marketplaces as growth drivers in retail". Looking back on the last two years, he described how the online market has consolidated but also stabilised at a high level. In the second half of 2022 and in the current year, the online market has once again seen slightly positive growth. Swiss online retailers will continue to benefit sustainably from a "Covid boost" and the high online segment will not recede. The types of online retail are becoming increasingly diverse. Online retail does not necessarily mean operating an online shop. Social commerce is becoming increasingly popular and marketplaces are playing a decisive role as volume drivers in Switzerland too.

The introductory presentation was followed by further interesting contributions from the world of business. Stefan Lanz, gebana AG, talked about the use, challenges and opportunities of Shopware. Beat Stoller, AG, showed that the online product experience often already surpasses the customer's retail experience. Lastly, Ilario Musio, Migros SportX & BikeWorld, spoke about digitalised and automated product data onboarding as a key for the online product range. 

The evening was moderated by Bastian Diedrich, Managing Director at hmmh, who was delighted with the successful event. "It was our first event in Switzerland and I am very happy about the great presentations, the inspiring discussions and new encounters. We feel reassured to further expand our commitment here." 

Marvin-Sebastian Karácsony is a clear sign of the expansion of this commitment. The Swiss native has been managing the hmmh location in Zurich since 1st of November 2023. "I am very pleased that my start at hmmh in Switzerland was accompanied by such an event. hmmh offers Swiss companies a wide range of services to sustainably establish and further develop their connected commerce."



About hmmh AG

hmmh is one of Germany's leading digital agencies. Around 350 experts from consulting, design, development and project management sectors work at the German locations in Bremen (headquarters), Berlin, Hamburg and Munich as well as in Switzerland, Poland and the United Arab Emirates. The e-commerce pioneer, founded in 1995, has been part of the Plan.Net Group since 2014 and, with its expertise in the field of connected commerce, completes the agency group's offering for holistic consulting and implementation of digital transformations.

hmmh is driving developments in the digital economy and blurring the boundaries between online and offline. The transformation from stationary to digital sales requires complete, flexible and seamlessly networked strategies and processes. To this end, hmmh provides comprehensive advice to national and international B2B and B2C companies and designs intelligent enterprise and customised individual solutions.

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