hmmh | Our projects

Projects

We’re particularly proud of them, they keep driving us forward, and are the best way of demonstrating what we can do – they’re our projects.

Decathlon
New ways to get the best search result

Together with DECATHLON, we developed an innovative solution for the primary navigation within the shop in a design sprint and implemented it with an interdisciplinary team.

User-centred design through design sprint and user tests
Middleware based on Node.js and Express Frontend based on Svelte
Agile development in an integrated team with the client

bonprix
An e-commerce platform as individual as its customers

hmmh and bonprix have jointly created an individual e-commerce platform that is currently delighting customers in over ten countries. The high-performance platform, on which various clients and touchpoints are operated, is constantly being further developed in cross-functional product teams. With an agile mindset, hmmh ensures that bonprix can quickly adapt its smart customer journey to new trends and market requirements. Monitoring and automation solutions support short development and release cycles. In reliable cooperation, hmmh and bonprix create inspiring and innovative e-commerce experiences.

Development of an individual microservice platform in a Kubernetes-based private cloud
Connection of an SAP merchandise management and customer management system
Integration of a PIM system into the microservice architecture
Full-responsive web design and continuous feature enhancement
Agile software development with certified Scrum Master

Lübecker Bucht | Digital travel guide as progressive web app

Lübecker Bucht Guide
Digital travel guide as progressive web app

Lübecker Bucht is the first destination in German tourism to use a “progressive web app” (PWA) as a guide for holidays. The goal of the app is to improve the holiday experience. It offers users a variety of content. From resort selection, accommodation booking, outdoor active routes and an event calendar, to a personal watch list for event favorites and restaurant reservations—all in one web app.

No installation necessary
For all popular mobile phones and browsers
Offline usable & always up to date

Schaeffler REPXPERT
E-commerce portal based on SAP Commerce

The expansion and replacement involved functional aspects in order to further develop a retailer portal based on SAP Hybris Commerce.

Requirements engineering for new search technology
Tecnical concept to expand interfaces
Rollout of multiple national clients

See the case

ALBA Group
B2B service portal

For an enhanced customer experience, we developed one of the first service portals based on SAP Commerce Cloud V2 with a connected ERP system.

Portal based on SAP Commerce Cloud V2
PWA frontend based on Angular via REST API
User tests as a basis for continuous optimization
Mobile usage and AI support already in planning

See the case

Betty Barclay | Relaunch of the online shop including the integration of a new PIM solution

Betty Barclay Group
Digital brand experience in the fashion industry

With the aim of offering an enhanced shopping experience across all touchpoints, the Betty Barclay Group decided to relaunch the online shop including further parts of the existing system infrastructure. The basis for this is the e-commerce solution from Shopware and the PIM and MAM system from Contentserv. The special focus on the different fashion brands with more than 4,000 products and over 100,000 digital assets ensured an enhanced shopping experience—not only across digital touchpoints but also in the stores.

Online shop based on Shopware 5.5 Enterprise
Implementation of Contentservs state-of-the-art PIM system
Connection of external systems such as FitFinder, Arvato & Tradebyte
Publishing of rich, complete and accurate product information to multiple touchpoints
Scalable growth thanks to a flexible data model and automated workflows

Weidmüller | Corporate Website B2B | hmmh

Weidmüller
Collaboration for Corporate B2B-Website

New design and new content management system—Weidmüller, the leader in electrical and electronic connection systems, relied on our frontend and design know-how for its new corporate website.

Frontend and design for B2B corporate site
Seamless collaboration with customers and CMS service providers
Restructured user guidance and greatly improved content maintenance

Gebrüder Heinemann
Social media & newsletter

We’re the perfect digital marketing partner for Gebrüder Heinemann, one of the largest retailers on the international travel market.

Devising campaigns across all relevant touchpoints
Social media channel management for an active community
Designing, creating & sending regular newsletters

Weidmüller
Relaunch for scalable success

In the spring of 2017, Weidmüller commissioned hmmh to replace the existing online catalog with shop function with the highly scalable shop based on the Hybris B2B Accelerator. In addition, numerous interfaces for SAP were developed.

Connection to the SAP ERP and to the PIM from Weidmüller
Development of numerous SAP interfaces
Continuous feature extension

SportScheck
Agile Consulting & Frontend Development

Sports equipment manufacturer SportScheck relies on our expertise for the agile relaunch of its online shop.

Concept & interface design
Developing the shop frontend
Agile consulting

Find out more about the project

thyssenkrupp | materials4me | B2B and B2C Shop

[Translate to Englisch:] thyssenkrupp | materials4me | Online-Shop für B2B- und B2C-Kunden

materials4me by thyssenkrupp
B2B and B2C shop based on Shopware

At materials4me both traders and end customers receive metal and plastic products in the proven thyssenkrupp quality in parcel shipping. In order to be able to react faster to the markets in the future, materials4me was removed from the hub environment based on SAP hybris and reinitialized on its own Shopware Enterprise platform. Since then, materials4me has been able to place and distribute its own products completely independently and much faster.

Responsive platform based on Shopware 5.4
Development of an individual cut-to-size function
Roll-out on currently four countries
Complete introduction and connection to the Shopware ERP "Pickware"
Concept for content and digital marketing

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OTTO
Content production on a grand scale

The commercial & services group has been relying on our expertise in creating and refining item data for over 20 years. We optimise supplier data, research attributes, compose search-engine-optimised texts, and edit images.

Reliable content production on a grand scale
Excellent process experience through a longstanding customer team
Efficient production through smart use of tools
Content management in the OTTO PIM

HASCO
Increase of the performance and improvement of the code quality of the B2B shop

In 2017 hmmh took over the maintenance and further development of the existing HASCO portal as well as the B2B online shop. In the course of this, the performance of shop and SAP interfaces was improved and the weaknesses found in the code were identified and eliminated.

Interdisciplinary analysis & optimization
Increase performance by up to almost 800%
Individual functional extensions
Deployments without downtime

See the case

Miles & More
App content for various target groups

The customer loyalty expert relies on our content marketing know-how for its frequent flyer and award programme.

Strategic consultancy & design
Target-group-specific content planning
Editorial management
Continuous testing, tracking & reporting

MoovOn
Market launch & social media

From digital market launch to inspiring a lively community, this rewards-programme provider for travellers relies on our expertise.

Digital launch campaign
Social media strategy & content
Customer relationship management
Digital media advertising

Hands scanning a product, in the foreground mobile phone with the Bonscan app

For retailers
Added value for you and your customers

In order to learn more about the shopping behaviour of your customers in stationary and analogue retail, a connecting interface between these worlds is needed: the receipt - and an app that can scan and evaluate it. For your customers, a budget book and a bonus system could be the incentive to use it. For you as a retailer or service provider, exciting and useful information about buyers and sellers can be obtained: What is bought when, from whom and at what time? Popular products, location- and time-dependent prices for comparison and the size of shopping baskets can be used to plan offers.

Prototypical development of an app for scanning and analysing till receipts
Google Vision / Amazon Textractals cloud services for recognising text blocks
Self-developed Python library to identify relevant core information
AWS Lambda to provide the service as a REST API

Our services for your success

Your needs and those of your customers are important to us. For this reason, we work closely with you and our reliable partners – to create outstanding solutions and the opportunity to create something completely new. As a digital lead agency, we offer a variety of services:

Find out more about our services