Nø Cosmetics
From Startup to Beloved Brand

Nø Cosmetics combines modern skincare with a strong community and a clear brand identity. For this beloved brand, we built the technological foundation for personalized omnichannel communication, automated customer journeys, and sustainable growth.

• SAP Emarsys Integration
• Personalized Customer Journeys
• 15% positive impact on revenue
• Over 80,000 active contacts

woom
Globale Marketing-Automation mit SAP Emarsys

Mit SAP Emarsys haben wir eine zentrale Plattform für die globale Marketing-Automation bei woom implementiert. Ziel war es, bestehende Systeme wie Klaviyo und Hubspot abzulösen und eine einheitliche, skalierbare Lösung zu schaffen, die personalisierte Kundenkommunikation über alle Kanäle hinweg ermöglicht. Durch die enge Anbindung an Shopify und die Integration zahlreicher Drittanbieter-Tools entstand eine technische Basis, die nachhaltiges Wachstum und datengetriebene Kampagnen ermöglicht.

• Zentrale Marketinglösung für internationale Zielgruppen
• Nahtlose Systemintegration mit Shopify und Drittanbietern
• Skalierbare Plattform für personalisierte, kanalübergreifende Kampagnen

Ehrmann
Erfolg auf neuen Vertriebswegen

Im Rahmen des erfolgreichen Produktlaunches von Ehrmann Foodie, einer ungekühlten Protein-Trinkmahlzeit, wurde der Online-Shop als neuer Vertriebskanal eingeführt. Hierbei lag der Fokus auf einer jungen und mobilen Zielgruppe. Dabei markierte der erstmalige direkte Verkauf an Endkunden einen neuen Meilenstein für Ehrmann. In verlässlicher Zusammenarbeit konnten hmmh und Ehrmann effizient die Shopeinführung und den Produktlaunch koordinieren und zeitlich synchronisieren. Außerdem konnte die Herausforderung des Direktvertriebs durch eine Fulfillment-Anbindung gelöst werden. Da Ehrmanns logistische Abläufe ursprünglich nicht auf den Direktvertrieb an Endkunden ausgerichtet waren, konnte der Fulfillment-Anbieter sämtliche Prozesse nach der Produktanlieferung übernehmen. 

• Entwicklung und Aufbau eines neuen Vertriebskanals innerhalb kürzester Zeit
• Anbindung eines Fulfillment-Anbieters für den Aufbau neuer Vertriebswege
• Agile Software-Entwicklung mit zertifiziertem Scrum Master
• Entwicklungen nach Shopware Standards und kontinuierliche Erweiterung und Optimierung 

Decathlon
New ways to get the best search result

Together with DECATHLON, we developed an innovative solution for the primary navigation within the shop in a design sprint and implemented it with an interdisciplinary team.

• User-centred design through design sprint and user tests
• Middleware based on Node.js and Express Frontend based on Svelte
• Agile development in an integrated team with the client

SportScheck
Agile Consulting & Frontend Development

Sports equipment manufacturer SportScheck relies on our expertise for the agile relaunch of its online shop.

• Concept & interface design
• Developing the shop frontend
• Agile consulting

bonprix
An e-commerce platform as individual as its customers

Together with bonprix, hmmh has created an individual e-commerce platform that is currently operated in sixteen countries. As individual and high as the demands of the customers of bonprix were also the demands in the individual development of the online shop. hmmh supports the high-performance, individual Java platform and specialized and improves it weekly. The goal is to continuously develop the software architecture

• Individually developed CRM based on Ruby on Rails
• Back-office applications for online marketing & webshop control
• Filter & configuration options based on Fredhopper

Betty Barclay Group
Digital brand experience in the fashion industry

With the aim of offering an enhanced shopping experience across all touchpoints, the Betty Barclay Group decided to relaunch the online shop including further parts of the existing system infrastructure. The basis for this is the e-commerce solution from Shopware and the PIM and MAM system from Contentserv. The special focus on the different fashion brands with more than 4,000 products and over 100,000 digital assets ensured an enhanced shopping experience—not only across digital touchpoints but also in the stores.

• Online shop based on Shopware 5.5 Enterprise
• Implementation of Contentservs state-of-the-art PIM system
• Connection of external systems such as FitFinder, Arvato & Tradebyte
• Publishing of rich, complete and accurate product information to multiple touchpoints
• Scalable growth thanks to a flexible data model and automated workflows

Paulmann Licht
Storytelling in the online shop

In addition to purely selling its products, Paulmann Licht also focuses on brand communication and consulting. Using tutorial clips, product descriptions, lighting designers, assembly tips and a live-chat tool, end customers are offered a comprehensive range of consulting services right from their first shop visit.

• B2B & B2C Shop on the base of Shopware Enterprise
• Strategic refocusing in Connected Commerce
• Innovative features for storytelling
• Ongoing international rollout in over seven countries

See the case

Gebrüder Heinemann
Social media & newsletter

We’re the perfect digital marketing partner for Gebrüder Heinemann, one of the largest retailers on the international travel market.

• Devising campaigns across all relevant touchpoints
• Social media channel management for an active community
• Designing, creating & sending regular newsletters

Gerry Weber
Digital B2B shop based on SAP hybris Commerce

The retailer can now also collate collections online from the comfort of their home. Just like in the analogue showroom, clothing items can be hung up, taken down and compared on a digital latticework wall, saving the retailer lots of time and travel expense.

• Integrated online & offline order area based on SAP hybris Commerce
• Collate collections online
• Huge time & cost saving for retailers