Growth needs Communication that scales
In a very short time, Nø Cosmetics evolved from a young skincare startup into one of the most visible beauty brands of its generation. Scientifically backed products, a strong community, and a clear brand identity continue to shape the company today. What truly defines the brand is its close relationship with its community. Products, communication, and brand presence are built around customer needs, creating a brand experience that feels modern, approachable, and highly relevant.
As the company grew rapidly, the demands on marketing and customer communication increased as well. The existing solution became less capable of supporting the dynamic day-to-day requirements. Processes were complex, valuable data potential remained unused, and cross-channel communication could only be personalized to a limited extent.
The goal was therefore to implement a platform that would not only deliver technologically, but actively support the brand’s continued growth. Internal teams needed the ability to manage marketing activities independently while intelligently connecting the shop, customer data, and communication.
Together with hmmh, Nø Cosmetics implemented SAP Emarsys as the central platform for modern omnichannel marketing, creating the foundation for scalable digital brand communication.
Turning Data into Community Connection
The objective was clear: communication needed to become more personal, more relevant, and digitally reflect the close connection with the community.
By intelligently connecting Shopware and SAP Emarsys, the foundation for data-driven communication across the entire customer journey was established. Marketing activities can now be managed more precisely, content can be personalized more effectively, and processes have become significantly more efficient.
The result is an omnichannel experience that strengthens the brand and supports customers seamlessly across all channels.
Personalization that builds real connection
With the new platform, Nø Cosmetics gained far greater flexibility in managing marketing activities and automating communication across the customer journey. Content can now be adapted more quickly and tailored precisely to different customer needs, target audiences, and usage situations.
This creates communication that feels more relevant and reaches customers at exactly the right moment. The combination of automation and personalized messaging delivers a consistent experience across all channels while making the brand’s values visible in every interaction.
Data-driven marketing has therefore evolved into an experience that not only performs, but also builds long-term customer loyalty and strengthens the sense of community digitally.
Growth you can measure
The new omnichannel strategy quickly delivered measurable results. Automated and personalized campaigns generated a positive revenue impact of 15%. At the same time, the contact database grew to more than 80,000 actively usable contacts. Open rates exceeding 40% demonstrate how relevant and targeted the new communication has become — and how effectively personalized content performs across the customer journey. Today, Nø Cosmetics has a future-proof foundation for continuously evolving its marketing in a data-driven way, reaching new audiences more effectively, and supporting sustainable long-term growth.
When Technology makes Brands tangible
With SAP Emarsys, Nø Cosmetics now has a centralized platform that intelligently connects marketing, e-commerce, and customer data. Processes have been simplified, campaigns can be managed more efficiently, and digital communication has become significantly more relevant.
The new system landscape creates the foundation for consistent brand experiences across all relevant touchpoints while enabling content and communication to adapt flexibly to new requirements and the continued growth of the brand.
The result is a brand experience that supports the company’s dynamic growth, strengthens the connection with the community, and builds lasting customer loyalty across all channels.
