DIGITAL MARKETING
Pursuing one aim at all touchpoints
Your product’s outshining everything else, the website is up, and the online shop is finished too. And yet does success still elude you? With not enough visitors and hardly any transactions, does it seem like your shop’s success is still a lifetime away? It’s time for a target-group analysis and a new, personalised sales pitch across all relevant touchpoints.
Reach out to your customers wherever they are – at an office computer, on a tablet on the sofa, on the go on a Smartphone, or at the point of sale. Identify and awaken your customers’ desires, which your services can then fulfil. Our digital marketing experts work with you to find the right strategy for you and your customers.
Our services
Google Adwords, Google Analytics or content marketing? We know what you need to be successful. hmmh ensures the right customers see your brand, product or service at all touchpoints. You’ll have interdisciplinary teams of marketing experts, analysts, strategy specialists, editors, copyrighters and designers all working on this for you.
Online Marketing
SEA, SEO, display, mobile and social advertising, and affiliate marketing are the most common online-marketing tools. Using these properly requires targeted strategies. Whether it be classic push marketing or interactive pull methods, we find the right mix for your objectives and target group. Create continuous, high-quality traffic, accompanied by ongoing analyses and reports for all data collected.
EMail Marketing
We send out your newsletters and mailings with pinpoint accuracy and a high success rate. This touchpoint is hugely important for a successful digital marketing mix. We have been supporting our customers in email marketing since 2007, focusing on comprehensive consultancy, implementation and constant performance optimisation. This means we think strategically, execute with precision and detail, and analyse keenly, enabling us to have the entire email marketing value chain covered.
Content Marketing
Create a world of information, entertainment and service for your product. A world your current and prospective customers can’t miss. Impress them with your skills, and provide genuine value instead of just promising it. hmmh assists you with editorial consulting and planning based on various content marketing models.
After a detailed analysis of the target group, we define your objectives, analyse existing content, and plan and create new features. This results in us formulating and managing content relevant to your customers. Whether it be text, images or videos, our diverse teams and competent partners will ensure you get the right content.
Social Media
Speak to your customers and allow them to communicate with one another. Use your existing content and produce new, relevant, informative, and entertaining content. This will generate opportunities for discussion and engagement with your brand, products, and services. We analyse your current social media activities, and provide strategies and concepts. To do this, we create content and campaigns, and manage your channels. 24 hours a day, 7 days a week.
Analyse, Tracking & Reporting
The success of all initiatives taken is measurable and scalable, but targeted, value-adding optimisations require data collection. We create concepts for extensive campaign, website and app tracking. To do this, we define objectives, and determine where your users come from and when they end their visit or transaction. We prepare all results as detailed reports, which we then use to initiate constructive measures for you. In doing so, we increasingly fulfil your customers’ expectations, boost your leads, and improve conversion rates.
Marketing Automation
hmmh gives targeted marketing added precision through personalised, relevant pitches. Many marketers and editors have previously only controlled measures, campaigns and articles at the level of the target audiences. With our smart marketing automation, we address every single one of your customers in a targeted manner based on their specific needs, while predefined workflows pick up prospective customers at the precise point where they are interacting with your company, brand or product.
In doing so, we cultivate relevant contacts, shorten purchase processes, and increase your conversion rate for you. We accompany you on this new, innovative path and help you adapt your measures to the behaviour and interests of your potential customers. To do this, we use conventional tools, without losing sight of market trends.
