From Community Brand to Scalable Beauty Label
More connection. More relevance. More brand.
Nø Cosmetics was built on a clear vision: modern skincare that stays close to its community and is inspired by real needs. But as the brand scaled, so did the demands on marketing, data, and customer communication.
The existing marketing solution couldn't keep up with those ambitions long-term. What was needed was a platform that lightens the load on teams, simplifies processes, and takes personalized omnichannel communication to the next level.
With SAP Emarsys, the foundation for data-driven marketing was laid — one that doesn't just run efficiently, but genuinely brings the brand closer to its community.
The Foundation for Sustainable Growth
SAP Emarsys was implemented as the central platform for marketing automation and omnichannel communication, seamlessly integrated into the existing Shopware ecosystem.
By intelligently connecting shop and marketing data, a scalable foundation was created for automated campaigns, personalized outreach, and consistent customer experiences across every channel. What used to be a collection of isolated marketing activities became a connected system that grows alongside the brand.
Together, data-driven automations were developed that reach customers at exactly the right moment with content that's actually relevant. To make that happen, shop and customer data were centralized, harmonized, and made strategically actionable.
The result: communication that feels more personal, stronger customer loyalty, and a community that's more connected to the brand than ever.
Impact That Makes Growth Visible
With SAP Emarsys, Nø Cosmetics now has the infrastructure for scalable, data-driven marketing. Through personalized campaigns, automated workflows, and smart data integration, communication became more relevant, more consistent, and far more community-centric.
The new platform makes it possible to engage customers precisely along the entire customer journey and evolve marketing efforts in step with brand growth. And the numbers back it up: a 15% positive revenue impact, over 80,000 actively usable contacts, and open rates above 40%.
A fast-growing beauty brand became a true omnichannel brand — with scalable processes and a strong, data-backed approach to customer communication.
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Sophie von dem Bussche
Senior Business Development Manager