Use in-house information about your customers for a strong customer loyalty in e-commerce! Nowadays, loyalty matters more than ever. Companies are intensively searching for smart methods to successfully retain customers - especially considering the impending "cookieless future" and stricter data protection regulations. Loyalty measures are the key to this. To strengthen customer loyalty to the brand and product by offering a personalized approach, tailored offers and reward systems.
By building up an in-house database, companies gain valuable insights into their customers' behavior and thus provide individual recommendations. In the long term, this leads to higher sales and an increasing repurchase rate, as loyal customers buy more often and recommend the brand. Use loyalty measures as an indispensable part of your e-commerce strategy for lasting success!
Ideal loyalty solutions for your success
Gain valuable insights into your customers' behavior and strengthen loyalty to your brand. Our solution comprises four key levels, tailored to your requirements and target group: the perfect loyalty strategy, suitable platforms and technologies, advanced data-driven marketing automation as well as individual content and captivating campaigns. Together we inspire.
Loyalty Strategy
The right strategy, including a realistically implementable concept, is the prelude to an ideal loyalty solution. A well-founded analysis enables us to define clear goals and relevant measures to increase the loyalty of your customers in a targeted and sustainable manner.
Platform & Technology
Choosing the right platform is crucial and depends on individual goals and requirements. Integrations, interfaces to data systems or the merging of different platforms must be carefully considered and evaluated according to the circumstances. Don't worry, we will find a smart solution for every challenge.
Data Driven Marketing
Data-driven marketing through innovative marketing technologies plays a key role in engaging with your customers at the right time and the right touchpoints. Innovative tools capture valuable insights about customer behaviour, enabling us to use AI, automation and personalized content to increase interaction with your target group and the effectiveness of loyalty measures in no time at all.
Digital Content & Campaigning
Digital campaigns with personalized content are the icing on the cake of a successful loyalty solution. The smarter you tailor your measures and communication to the needs of your customers, the more you can inspire and win them over in the long term. Make the most of relevant insights by creating customer-specific content and thus emotional connections that will increase the impact of your loyalty campaigns exponentially.
Together, we will work with you to design your personal loyalty program and implement it with the right technical solution.
With a focus on your business and marketing goals, we create the base for a strong loyalty program. We analyze mechanics, benefits and logic to clearly define your vision. By precisely identifying essential customer touchpoints and communication types, we seamlessly integrate the solution into your customer journeys. On request, we evaluate the cost-effectiveness of various expansion stages in the business case. We prepare you thoroughly for the implementation - for a smooth success of your loyalty program. Get started with our Loyalty Quick Check and discover the potential of your program.
We create your perfect platform for unique connected experiences based on state-of-the-art technologies.
Nowadays, a single technological solution usually does not meet the complex digital requirements. Companies tend to use a variety of systems that need to be interconnected. Individual solutions are often not sufficient and isolated systems cannot offer the desired agility of the digital era. We focus on proven platforms and innovative technologies for your tailor-made loyalty solution. For example, we use CMS systems such as Typo3 or Contentful, draw on our many years of experience in working with products from the SAP Customer Experience Cloud and develop native apps that will inspire your target group in the long term. Our aim is to always find the right technical solution for your specific needs.
Impress with personalized marketing experiences based on relevant insights and automated processes.
In a world without cookies, the spotlight is on high-quality content and personalized interaction. First-Party-data, transparent data protection and AI-driven technologies enable individual experiences. The use of first-party data builds trust, ensures success and strengthens brand loyalty. With the right marketing technology, versatile data-driven solutions can be found for customer engagement and sales. Together, we develop a suitable concept and implement suitable technologies. SAP Emarsys, as a great example, is an omnichannel platform for customer engagement: automation and planning of marketing campaigns, dynamic customer segmentation for a more personalized approach as well as automation paths based on behavioral and purchasing data. We gladly discuss with you the sustainable use of CRM systems and the optimal integration of all data using an established Customer Data Platform (CDP) solution.
Excite your target group with relevant content and individual brand messages.
A successful loyalty program has to inspire and retain customers with captivating content. Tailored rewards, exclusive offers and personalized benefits create a strong emotional connection to the brand. The design and development of editorial topics are key to this. This is where customized content is created that is specifically tailored to the target group and promotes long-term customer loyalty. With the Loyalty Insight Collector, we have already developed a ready-to-use product that can be seamlessly integrated into your company. This tool gives you valuable insights into your customers' behavior and preferences to continuously improve your loyalty program. Furthermore, data management plays a crucial role in providing the optimal content for each touchpoint and target group. The systematic use and analysis of data enables a tailored approach that enriches the customer experience and increases loyalty.
