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We are Product Data Specialists

Do the constantly changing demands made on your product data departments present a challenge that you are finding difficult to deal with? Would you like to restructure complex and error-prone data processes? Our experienced team can develop individually tailored solutions which will make your product data fit for the world of connected commerce.

For 25 years now, we have been very successfully helping our customers to organise their product data effectively and showcase it properly for each digital touchpoint. This ensures a high rate of conversion and increased sales revenues. Make use of our knowledge on the right systems, the best possible process and excellent product data to bring you long-term success.

Our services for you

We aim to optimise both the production and the management of your product data. To achieve this, we analyse your data processes between manufacturers, traders and providers of platforms. In addition to this, through the intelligent use of tools, we develop individual solutions for onboarding, as well as creating and optimising product data.

Data Consulting open collapse

From the evaluation of your data through to an individual strategy for product data preparation – we offer you comprehensive advice on all issues related to your product data. Together with you, we continuously analyse and optimise your processes, thereby increasing the efficiency of your content production.

Data Consulting | Product Data Solutions | Services | hmmh

Data Management open collapse

Data Management | Product Data Solutions | Services | hmmh

We keep your product data up-to-date and take care of ongoing structuring and updates. We also find smart solutions for the constantly increasing demands which your data is subject to, whatever the system environment. Our goal is to individualise and optimise your product data for each touchpoint in order to generate added value which is critical to purchasing decisions.

Content Automation open collapse

In today’s competition for attention, it is more important than ever to have an efficient system for the creation of high-quality written text for your content. We use an established process to ensure the best possible written text and product descriptions. This involves the analysis of your content and automation of text creation, with the help of our highly advanced software solutions.

Content Automation | Product Data Solutions | Services | hmmh

PIM Expertise open collapse

PIM Expertise | Product Data Solutions | Services | hmmh

Whether we are dealing with selection, implementation or onboarding – you will benefit from the expertise in the use of PIM systems that we have built up over many years to help you address any questions or challenges that may arise. We enable the correct aggregation of your data and ensure that it is showcased in the best possible way at all touchpoints. We help you to close any gaps in your digitalisation process.

A selection of our favourite projects

Content production on a grand scale

The commercial & services group has been relying on our expertise in creating and refining item data for over 20 years. We optimise supplier data, research attributes, compose search-engine-optimised texts, and edit images.

  • Reliable content production on a grand scale
  • Excellent process experience through a longstanding customer team
  • Efficient production through smart use of tools
  • Content management in the OTTO PIM

Content for various systems

This provider of a wide range of technologies relies on our expertise when it comes to producing and managing product information for various online dealers.

  • Unique content production for a number of dealers
  • Content syndication across all dealers
  • Validation & enhancement of product information
  • Preparation for various PIM & shop systems

Content for website relaunch

Working with the content team was an extremely positive experience. The staff totally impressed us with their great dedication, friendly manner, and professionalism. We look forward to co-operating regularly with hmmh in the future.

- G. Pendt, Head of Corporate Communication

Betty Barclay Group
Digital brand experience in the fashion industry

With the aim of offering an enhanced shopping experience across all touchpoints, the Betty Barclay Group decided to relaunch the online shop including further parts of the existing system infrastructure. The basis for this is the e-commerce solution from Shopware and the PIM and MAM system from Contentserv. The special focus on the different fashion brands with more than 4,000 products and over 100,000 digital assets ensured an enhanced shopping experience—not only across digital touchpoints but also in the stores.

  • Online shop based on Shopware 5.5 Enterprise
  • Implementation of Contentservs state-of-the-art PIM system
  • Connection of external systems such as FitFinder, Arvato & Tradebyte
  • Publishing of rich, complete and accurate product information to multiple touchpoints
  • Scalable growth thanks to a flexible data model and automated workflows

These are some of the customers who already have faith in our expertise

  • OTTO | Product Data Solutions
  • Betty Barclay | Product Data Solutions
  • Schaeffler | Product Data Solutions
  • Philips | Product Data Solutions
  • HASCO | Product Data Solutions
  • OTTO Baumarkt | Product Data Solutions
  • Marantec | Product Data Solutions
  • Rauch | Product Data Solutions
  • Hagebau Connect | Product Data Solutions

hmmh: Your partner for Product Data Solutions


Our customers have been putting their faith in us for more than 25 years now, and they value our reliability and our outstanding quality.


We offer a full service, covering all issues related to product data – from technical systems through to the preparation of the product data itself.


The use of specially developed tools and processes allows us to implement your requirements swiftly and efficiently.

Contact our experts

Contact form

Just send us your contact information and our experts will get back to you immediately.

Your contact person

If you would like to get more information just get in touch with me personally.

Philipp Kruse
Unit Director


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