skip to content


Digital solutions for an added dimension to your business success

Technology develops every day, new devices or platforms appear, constantly changing customer needs and standards. This creates intense competition in the e-commerce sector. Whether it be B2B or B2C, companies which don’t move with the times lose out. Maximise the potential of your digital business with hmmh.

This doesn’t have to mean a major relaunch or new platform. With a tailored e-commerce solution by hmmh, you’ll be up with the market leaders, giving your customers the shopping experience they want. In addition to complex customised solutions, we also offer smart variants to expedite your business success.

The right shop system for your customers' requirements

We have been working with different system partners for many years in order to always be able to provide our individual customers with the right solution for their target group and industry. Since every shop system has different strengths, we help you find the right web shop provider for your e-commerce solution: whether SAP Commerce Cloud or Shopware Enterprise.

SAP Customer Experience Cloud

With products from the SAP CX Cloud, you take advantage of an integrated system landscape with modular features and interfaces that adapts to your business and your needs. In addition, you have access to the existing data on the cloud with which you can integrate your processes more efficiently into the system and offer your customers an uncomplicated e-commerce solution. With us, you can take advantage of more than fifteen years of experience in the implementation and integration of this shop system.

Shopware Enterprise

Shopware 6 with its open API first approach is the powerful solution for content-driven e-commerce. In both, the B2C and B2B sectors, we realise sophisticated commerce platforms together with our customers on this basis, which stand out in the market due to their success. Whether as a lean project in a short time on the Rise licence or as a highly individualised Beyond version, Shopware 6 enables exactly the right solution for your business.

Our services

Our experts work with you to develop the right concept for your connected commerce strategy, delivering you a tailor-made e-commerce solution. To do this, we offer a number of services, such as consultancy for optimised a-commerce architecture, requirements recording, devising and designing interfaces, technically realising and implementing new software solutions or shop personalisation, as well as digital marketing and additional services. Our experienced architects will also help you integrate the interfaces of all related systems, such as ERP, CRM and PIM, into your new system landscape.

Consulting & Requirements Engineering open collapse

We formulate your new objectives as part of joint workshops. Using KPIs, in-depth industry knowledge, best-practice approaches and our extensive experience gained from over twenty years in e-commerce, we help you formulate, specifically define and implement these new objectives. Based on this, we evaluate the optimum e-commerce platform for you – be it open source or standard licensed software – as part of the “consulting & requirements engineering” phase.

Concept & Interface Design open collapse

Creating the interfaces between your e-commerce system and your customers is all about focus. In order to quickly develop some initial ideas for an interface tailored to your online customers, we first outline wireframes as part of the “requirements engineering” phase. The next step involves us visualising these ideas through rapid prototyping, which enables you to test some initial effects. as well as potential and responsive front-end behaviour. Using personas, we also identify the right sales approach, which is then integrated into the interface design. The final product will meet your customers’ requirements and offer you seamless usability.

Technical Implementation open collapse

Once the right system has been chosen, it’s on to implementation and customisation. We take into account your requirements and in-house processes, seamlessly integrating existing core systems into the new e-commerce solution. In future, you will be able to perform the software manufacturer’s updates effortlessly yourself and enjoy all new features at all times.

Marketing & further development after going live open collapse

Technically implementing your e-commerce solution is only one part of your long-term success. Continued, comprehensive support ensures optimum effectiveness for your new, smart shop system. Take advantage of our experience in all areas of connected commerce: We increase awareness and exposure through online marketing measures, product feeds in marketplaces, content marketing, and social media campaigns. hmmh also helps you further develop your internal communications, e.g. with in-house training for your shop management staff, where we teach tips and tricks to create/manage product data content, campaign content, and text/photo/video content.

hmmh: Your partner for E-Commerce Solutions

We invented it

hmmh has been about Europe-wide e-commerce expertise for over 20 years. Make the most of our long-time expert knowledge.

We're one step ahead

Your online shop is a key part of your sales strategy. To ensure your business is successful over the long term, we expand the digital approach and bring it to your stores.

Think global, act local

hmmh is an expert in connected commerce, and is also powered by the international Serviceplan & Plan.Net agency group.

Selected E-Commerce Solutions references

Schaeffler REPXPERT
E-commerce portal based on SAP Commerce

The expansion and replacement involved functional aspects in order to further develop a retailer portal based on SAP Hybris Commerce.

  • Requirements engineering for new search technology
  • Tecnical concept to expand interfaces
  • Rollout of multiple national clients

An e-commerce platform as individual as its customers

Together with bonprix, hmmh has created an individual e-commerce platform that is currently operated in sixteen countries. As individual and high as the demands of the customers of bonprix were also the demands in the individual development of the online shop. hmmh supports the high-performance, individual Java platform and specialized and improves it weekly. The goal is to continuously develop the software architecture

  • Individually developed CRM based on Ruby on Rails
  • Back-office applications for online marketing & webshop control
  • Filter & configuration options based on Fredhopper

Relaunch for scalable success

In the spring of 2017, Weidmüller commissioned hmmh to replace the existing online catalog with shop function with the highly scalable shop based on the Hybris B2B Accelerator. In addition, numerous interfaces for SAP were developed.

  • Connection to the SAP ERP and to the PIM from Weidmüller
  • Development of numerous SAP interfaces
  • Continuous feature extension

Paulmann Licht
Storytelling in the online shop

In addition to purely selling its products, Paulmann Licht also focuses on brand communication and consulting. Using tutorial clips, product descriptions, lighting designers, assembly tips and a live-chat tool, end customers are offered a comprehensive range of consulting services right from their first shop visit.

  • B2B & B2C Shop on the base of Shopware Enterprise
  • Strategic refocusing in Connected Commerce
  • Innovative features for storytelling
  • Ongoing international rollout in over seven countries

See the case

Increase of the performance and improvement of the code quality of the B2B shop

In 2017 hmmh took over the maintenance and further development of the existing HASCO portal as well as the B2B online shop. In the course of this, the performance of shop and SAP interfaces was improved and the weaknesses found in the code were identified and eliminated.

  • Interdisciplinary analysis & optimization
  • Increase performance by up to almost 800%
  • Individual functional extensions
  • Deployments without downtime


Read more

materials4me by thyssenkrupp
B2B and B2C shop based on Shopware

At materials4me both traders and end customers receive metal and plastic products in the proven thyssenkrupp quality in parcel shipping. In order to be able to react faster to the markets in the future, materials4me was removed from the hub environment based on SAP hybris and reinitialized on its own Shopware Enterprise platform. Since then, materials4me has been able to place and distribute its own products completely independently and much faster.

  • Responsive platform based on Shopware 5.4
  • Development of an individual cut-to-size function
  • Roll-out on currently four countries
  • Complete introduction and connection to the Shopware ERP "Pickware"
  • Concept for content and digital marketing

See the case

  • Schaeffler REPXPERT | E-Commerce Solutions
  • Keller & Kalmbach | E-Commerce Solutions
  • Nestlé | E-Commerce Solutions
  • Gerry Weber | E-Commerce Solutions
  • hessnatur | E-Commerce Solutions
  • Schöffel | E-Commerce Solutions
  • Wenko | E-Commerce Solutions
  • Berner Group | E-Commerce Solutions
  • Hansaflex | E-Commerce Solutions
  • Zurbrüggen | E-Commerce Solutions
  • Hanse Merkur | E-Commerce Solutions
  • Hasco | E-Commerce Solutions
  • Paulmann Licht | E-Commerce Solutions
  • thyssenkrupp | E-Commerce-Solutions

Contact our experts

Contact form

Just send us your contact information and our experts will get back to you immediately.

Your contact person

If you would like to get more information just get in touch with me personally.

Gerd Güldenast
Managing Partner


back to top