Connected Commerce made easy

Fewer than 10% of German companies completely understand their customers and their customer journey. Important information is unavailable or located in the wrong systems, meaning companies lose sales, and no targeted customer-loyalty measures are implemented. Do you, too, face the problem of wanting to optimise your marketing activities and control customised services or campaigns automatically, but lack complete customer profiles?

Things get even more complex when you want to offer your customers a comprehensive purchase experience, but have other separate systems in addition to an online shop. Without a central data or logic pool, it becomes particularly difficult to demonstrate optimum customer service. We provide you with the right CRM solution, so you can immediately start concentrating on your customers instead of on data and processes.

The smart solution: Apache OFBiz

You don’t have to replace your entire IT infrastructure in order to gain a 360° view of your customers across all touchpoints. Using the highly flexible and modular Open Source CRM Apache OFBiz, we quickly and easily tailor the solution to your individual needs. You will no doubt be familiar with your IT department’s problems with having inadequate resources for your ideas and concepts – especially if you already have a CRM. The right strategy serves as the basis for optimum implementation. We work with you to assess the potential for your personalised CRM. To do this, we analyse your target groups, functions and processes, as well as all relevant interfaces. We use the latest technology, automate and optimise many processes and make them even faster using cloud readiness. Don’t miss the chance and use the free Tool Apache OfBiz, which is worldwide used successfully for more than ten years, enabling you to bridge any gaps between you and your customers.

Supported basic CRM functions


  • Appointment calender & management
  • Task & document management
  • Email, letter &SMS management
  • Notes


  • Email marketing
  • Campaigns & teasers
  • Overview of prospective customers
  • Automatic workflows


  • Quote, contract & invoice management
  • Debtor, payment & order management
  • SEPA mandate management
  • Discounts and customised prices
  • Product catalogue

Customer service

  • Central inbox
  • Task distribution across multiple service centres
  • Automatic processing & correspondence classification
  • Follow-ups


  • Personalised dashboards
  • Lead overview & Opportunity management
  • Contact management
  • Customer management


    Our services

    Our CRM experts at hmmh help launch your connected CRM, giving you a 360° view of your customers. Give your customers many more self-service options, and generate added dynamism and transparency in customer service and sales. Use big data, campaigns, marketing, and the right workflows and work with us to pool your heterogeneous systems into a central platform.

    Connected Commerce open collapse

    Connecting all touchpoints: With Apache OFBiz as a connected CRM, we are also able to provide your customers’ data, generated from online usage, at the POS to give you added value. To do this, we use the latest customer interactions at the customer care centre in order to offer personalised services to the customer and improve their customer experience. By showcasing customised products/services and smart customer-loyalty campaigns, you’ll increase your sales at all touch points. Use this information about your customers to create tailored customer profiles, targeted campaigns, pitches, and offers. Use automated processes to reactivate migrating customers, and promptly identify potentials and risks.

    Connected Marketing open collapse

    We personalise and network your pitches: Using a customised but streamlined solution, we record and link the customer data generated from all your touchpoints and existing systems. This does not require you to replace these systems; we instead pool your system landscape with our system to form a standardised solution. Whether it be for customer service, the shop, sales, your website or even for mobile applications, we create a central database, and cleverly pool the processes into the individual system for you. By skilfully displaying all customer data collected, we develop an efficient connected marketing concept tailored to your needs, enabling you to adjust marketing campaigns in a personalised manner aimed at your target group.

    Connected Customer Care open collapse

    Offer your customers the best possible service: Connected customer care is the buzzword for optimum, comprehensive service. Our connected CRM team designs an integrated platform for you, pooling the service requests from all your interfaces. This ensures your customer service consultants can keep an eye on the entire customer relationship at all times and are able to specifically cater to needs and issues. In doing so, you are able to turn simple support into an all-encompassing service which inspires and thrills your customers. They will also be inspired if they are able to use their own, personalised self-care portal to manage many things previously requiring customer service.

    hmmh: Your partner for Connected CRM


    We have been developing professional, personalised connected CRM solutions for all kinds of industries for more than 15 years.


    We develop suitable integration and system solutions, and advise you on your entire CRM.


    We develop personalised products quickly and effectively to ensure an optimum outcome with a solution tailored to your needs.

    Selected Connected CRM references

    • EWE | Connected CRM
    • Tchibo Mobil| Connected CRM
    • Dr. Oetker | Connected CRM
    • CEWE | Connected CRM
    • [Translate to Englisch:] emp | Connected CRM
    • Fressnapf | Connected CRM

    Contact our experts

    Contact form

    Just send us your contact information and our experts will get back to you immediately.



    Your contact person

    If you would like to get more information just get in touch with me personally.

    Sigurd Elfreich
    Unit Director